Here comes the good news for small and medium-sized businesses (SMBs) in India. Our very own social media micro blogging site twitter now launches self-service ads platform. It allows businesses to amplify their organic Twitter message and reach more people by targeting and engaging a specific group of audience. Now, SMBs from India can reach their target audience on Twitter with greater effect in 15 languages.
Idea behind the platform:
The advertiser can set their own budget in this platform. The advertiser can start and stop the campaign any time with no condition of minimum spends. You simply need a twitter account and an USD card to start your campaign.
The best part is, you can track and analyze your results in real time. There are several dashboards which would help you to measure the performance as per the requirement.
“Small and medium-sized businesses face most challenges and are least resourced to promote the good work they do,” says Emily Huo, SMB lead for Asia Pacific at Twitter. So, for entrepreneurs, Twitter proves to be one of the most relevant and effective data collecting platforms.
Besides this, Twitter has also expanded the platform reach of Twitter Ads from 33 countries to over 200 countries and territories, making the total active advertisers count to over 100,000 globally including the SMBs.