Seeking for money is on rise, buying energy into a market currently dominated by the big-pocket global retailers and startups, India’s largest conglomerate Tata group launched e-commerce site named TataCLiQ.com, which will sell apparel, Electronics, Jewellery and Footwear sourced from in-house as well as external domestic and global brands.
And the best thing is, the customers can order online on TataCLiQ and get the items home-delivered, or pick them up at designated stores, a model the company calls “phygital”, a combination of physical and digital.
Tata Industries owns 90 percent of Tata Unistore, the company that will operate the online marketplace, and Trent, another Tata group company that operates retail chains such as Westside, Star Bazaar and Landmark. The venture will start off with two lakh stock-keeping units across 400 brands being made available to customers and will be scaled up over the next few months. Tata Cliq will cater to customers across 5,000 pin codes in 101 cities, which covers 85 percent of the e-commerce market in India.
Name (Logo) : Clique and Click came together to form the perfect name for the platform, which curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, that all it takes is a click. The ‘Q’ in the logo represents a magnifying glass – a visual representation of the brand’s focus on curating only the best brands and products.
Let’s see how the 148-year-old Tata group’s youngest entrance perform in $20 billion e-commerce market.